RiverRock Mission

The Greenville/Eastern North Carolina region prides itself on diversity and talent in many areas. One of these talents is found in the wealth of musically inclined and emotionally invested artists in the area. Music is the universal language for communicating thoughts, ideas and feelings, succeeding where words and conversation fail. With the enormous amount of interest, talent and spirit found in the region, The Greenville RiverRock Festival aims to bring these talents together and allow ideas, thoughts and music to be formed within the City of Greenville.
The RiverRock Festival also uses its entertainment and attractions to help spread messages of responsibility and awareness for some of the social hazards that await the youth of the area. These messages are conveyed through the festivals partners and sponsors, such as the Pitt County Substance Abuse Coalition and the City of Greenville Youth Council.

Because of this mission and common interests in the Local Art and Music Community, as well as Greenville/Eastern North Carolina, the Magnolia Arts Center, Greenville's only comprehensive Arts Organization, has teamed up with The Greenville RiverRock Festival to make this event a successful and memorable experience. All proceeds, including donations, merchandise sales, after-party admission etc., will benefit Magnolia Arts Center and their passion for exposing the community to creativity, art and expression.
When is RiverRock?
The Greenville RiverRock Festival will take place on Saturday, September 22, 2007 at the Greenville Toyota Amphitheater in the Greenville Town Common in Greenville, North Carolina. It will take place from 12 Noon until 9 PM.
New Partners
The Greenville RiverRock Festival is proud to announce its new partnership with the Pitt County Substance Abuse Coalition and the City of Greenville Youth Council. Learn More
Masters of Ceremony
The RiverRock Festival is so large and amazing that it requires two MC's. We could think of none better than Chuck Givens and Patrick Johnson.
- Chuck Givens

Chuck Givens is a junior majoring in Theatre Arts at East Carolina University. He is the captain of The Swash Improv Group, ECU's first and funniest improv troupe. With this being his third year both with the ECU Theatre and with Swash, Chuck has almost perfected the art of making a fool of himself in front of a large crowd night after night.
- Patrick Johnson

Patrick Johnson is the co-host of the popular morning show, Talk of the Town on Talk 1070. The Kinston native serves as a news director for Thunder Country and the HotFM in Eastern North Carolina. He also announced sports play-by-play for various levels of football, basketball and baseball, including MASN and other outlets.



